Not every project starts with a client. Some start with a question, an itch, or the sense that something should exist. This is where those things live.
Some of these will become commercial products.
Some will stay free.
Some will be quietly abandoned.
That's the nature of this.
Started as a bespoke build for a client. Became a product. Now runs independently. The one that escaped the engagement and became its own thing.
A lightweight internal forms tool. Built because every forms solution either costs too much, collects too much data, or needs too much time to set up. Forma is the version that's just enough.
Somewhere between a notebook and a database. Built because I couldn't find a notes tool that thought the way I think — structured enough to find things, fluid enough not to get in the way.
A tool for mapping how information moves through an organisation. Started as a consulting methodology. The hypothesis is that it's useful enough to be a product. Still testing that.
Visual org modelling for people who think structurally. Not another diagramming tool — more like a thinking environment for how organisations are designed and redesigned.
More things in various states of half-finished. This is how it works — you start something, it either becomes real or it doesn't.
Launched public access. First external signups. Watching how people use it before touching the roadmap.
Rebuilt the data model for the third time. This one feels right — structured enough to surface things, light enough to not require maintenance.
"The instinct to build — to prototype, to test, to keep iterating until something actually works — is the same instinct that makes the consulting work better. The two sides feed each other."
Things built in the lab become products. Products built for clients become tools. The line between exploring and shipping is just time and stubbornness.
If any of these projects are useful to you — or if you want to know when something launches — get in touch. No newsletter. Just a direct line.